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Lycamobile, the global leader for low cost international mobile calls, affirms its position as the most used MVNO in the UK leading the way in brand awareness and usage according to research. Sample research conducted by YouGov revealed Lycamobile as the number one consumer brand for international mobile calls across the globe. In the research study conducted for Lycamobile it was established that over 50% of respondents made international calls and in the category "International calls with a separate mobile phone" Lycamobile scored highest for awareness and usage.

Lycamobile the largest global provider of high quality affordable international mobile calls has partnered with Concourse Initiatives to launch the UK's first fully wrapped train livery service. Lycamobile booked fully vinyl-wrapped trains as part of a wider rail marketing communications campaign with Concourse Initiatives that will run across key commuter routes over the next months.
The high-profile campaign is set to target passengers travelling on First Capital Connect between Bedford and Brighton (via Gatwick Airport) as well as London Overground between Clapham and Stratford, and lastly West Croydon and Dalston Kingsland.
"This is an innovative opportunity to increase the visibility of Lycamobile to national and international audiences during what will be dubbed as the most memorable summer for London. Lycamobile's value proposition ensures that customers are able to stay in touch with their families and friends anywhere in the world at an affordable rate. Customers will be able to call home with our fantastic rates from as low as 1p per minute" commented Milind Kangle Lycamobile CEO.

Lycamobile the largest global provider of high quality affordable international mobile calls celebrates the last month of spring by giving great value to its customers for the month of May. This is a perfect opportunity for new customers to be rewarded for joining the Lycamobile family with up to £15 free credit when they switch their existing mobile number to Lycamobile. Lycamobile also offers customers a Weekly or Monthly Value Pack of up to 1,000 bundled minutes for international calls to selective destinations and unlimited free calls from Lycamobile UK to Lycamobile Poland in May. And to complete the suite of offers Lycamobile customers can now receive incoming calls whilst roaming in Europe for just 11p per call.
Lycamobile is committed in the harsher economic climate to continue to give better value to its customers so that they can stay in touch with family and loved ones. This fantastic new range of offers is a further example of Lycamobile working harder for its customers.

The largest event in the mobile industry calendar The Mobile News Awards 2012 presented 'toggle mobile' with the award for best 'Innovative Service' of the year. The Mobile News Awards recognises organisations in the mobile industry that have maintained their edge, pushed boundaries and excelled in quality. 'toggle mobile' scored the highest number of points for the most innovative service solution that will move the mobile industry forward. Lycamobile's Executive Vice President Chris Tooley attended the award ceremony at the London's Hilton Hotel, Park Lane, and accepted the well-regarded award on behalf of 'toggle mobile'.

International Entrepreneur and Businessman Subaskaran Allirajah, Chairman of Lycamobile the largest global provider of high quality affordable international mobile calls, received the 'Power Business of the year' award on behalf of Lycamobile at the English Asian Business awards ceremony. Business leaders from all over the UK were hosted at a gala dinner to honour key businesses and individuals for their achievements in 2011. The event took place at the Midland Hotel, Manchester on March 6th 2012 and was attended by significant players of England's business community.

International Entrepreneur and Businessman Subaskaran Allirajah, Chairman of Lycamobile the largest global provider of high quality affordable international mobile calls, received the 'Power Business of the year' award on behalf of Lycamobile at the English Asian Business awards ceremony. Business leaders from all over the UK were hosted at a gala dinner to honour key businesses and individuals for their achievements in 2011. The event took place at the Midland Hotel, Manchester on March 6th 2012 and was attended by significant players of England's business community.

In an effort to support those in need at grass root level, Lycamobile the largest global provider of high quality affordable international mobile calls has pledged a grant of one million pounds to The British Asian Trust. The core focus of the grant is to provide support to children, widows and the disabled in Sir Lanka to improve their livelihood. The grant was announced by the President of The British Asian Trust, His Royal Highness the Prince of Wales, at Windsor Castle on February 13th 2012.

International Entrepreneur and Businessman Subaskaran Allirajah, Chairman of Lycamobile the largest global provider of high quality affordable international mobile calls, received a Business in Community award on behalf of Lycamobile at the Asian Voice Political and Public Life awards at the Houses of Commons.

Lycamobile,the largest global provider of high quality affordable international mobile calls has donated funds to a team of Romanian citizens living in the UK. The team will be travelling to Romania to assist in a rescue mission that has left thousands stranded. Eastern Europe has been severely affected by a record-breaking cold snap that has seen the death toll rise to over 600 people. The region has suffered from extreme cold weather conditions that have seen snow falls of over 6 meters in some areas. Romania is one of the hardest hit countries, where over 23,000 people in rural areas such as Vrancea have been left isolated with little or no heating, medical care or food due to blocked roads.